User Interface Design Of Simple Design Ltd †MyAssignmenthelp.com

Question: Discuss about the User Interface Design Of Simple Design Ltd. Answer: Monetization 7 Minute Workout application is developed by Simple Design Ltd. and its delivered in two versions: Free: no charge; Pro: $3.79. Company has revenue coming from both versions. Free version has advertisements on main screen and on the workout exercises screens, so advertisers pay to have their ads on the app. The middleware to deliver the ads will be through Google AdMob, which interstitials are full-page ads that appear in the app at natural breaks or transition points. The advertisers can use interstitials to create engaging brand experiences, or direct action, such as driving app downloads. Ads will be locally driven to users according to user location and the price of advertising will be improved according to recommendations of the companys Financial and Sales departments. Pro version has no advertisements but the user has to pay $3.79 once when the app is downloaded on Google Play Store and its paid only once. Business Goals The business goals for the company to be successful are reaching the highest number of downloads by users (target: 3 million) making them satisfied about the application usability and outcomes and increase the profitability by gathering more advertisers (target: 50) to announce in the app (in-app ads) by the end of 2018. Test Results Based on the test results which each tester was observed while performing the tasks, it was noticed that on tasks 3, 5, 7 And 10 some testers had problems performing them that led to the conclusion that they were not completed due to critical errors on the layout, navigation, screen components and content (see Table xx: Results on task completion). # Task Instructor 1 QA Student BA Student Instructor 2 BA - Accounting Student 1 See instructions about Donkey Kicks Left exercise of Butt workout circuit Non-Critical Error Completed Non-Critical Error Completed Completed 2 Watch video about Bottom Leg Lift Left exercise of Leg workout circuit Completed Completed Completed Completed Non-Critical Error 3 Insert weight and height to current date: 140 lbs and 6' Non-Critical Error Completed Non-Critical Error Critical Error Non-Critical Error 4 Read instructions about Classic Workout Completed Completed Completed Completed Completed 5 Start Classic Workout Critical Error Completed Completed Non-Critical Error Critical Error 6 Watch the "Wall Sit" exercise video (while doing Classic exercises) Non-Critical Error Completed Non-Critical Error Not Completed Non-Critical Error 7 Resume Classic Workout Completed Completed Completed Critical Error Critical Error 8 Change each exercise period to 35 seconds Non-Critical Error Not Completed Completed Not Completed Not Completed 9 Read instructions about "Triceps Dips" (while doing Classic exercises) Non-Critical Error Error Completed Non-Critical Error Not Completed Non-Critical Error Error 10 Resume Classic workout Critical Error Completed Critical Error Not Completed Critical Error 11 Turn on the tips about how doing the exercises when youre doing "Side Plank Right" exercise Non-Critical Error Non-Critical Error Not Completed Not Completed Not Completed 12 Rate I feel (easy to exhausted) with 3 dots Non-Critical Error Completed Non-Critical Error Not Completed Non-Critical Error 13 Update weight to current date: 139 lbs Completed Completed Completed Completed Completed 14 Check last workout series duration, time paused, repetitions, and exercises that you have paused during the series Completed Completed Non-Critical Error Not Completed Non-Critical Error 15 Check Bio Mass Indicator measures (indicators) Completed Completed Completed Not Completed Completed Table xx: Results on task completion. Based on the post-questionnaire about difficulty on performing the tasks, which testers filled it out after test and rated each task from 1 to 6 (very difficult to very easy to perform), the average of the difficulty rate was calculated and the objective of the application improvement is to act on tasks that were rated under 3, because they were the most difficult ones to be performed and require more attention to deliver value to the app users. Table XX shows the overall results and Chart YY shows the difficulty average for each task. # Task Instructor 1 QA Student BA Student Instructor 2 BA - Accounting Student Average 1 See instructions about Donkey Kicks Left exercise of Butt workout circuit 3 5 5 5 3 4.2 2 Watch video about Bottom Leg Lift Left exercise of Leg workout circuit 3 6 5 4 5 4.6 3 Insert weight and height to current date: 140 lbs and 6' 1 5 6 2 3 3.4 4 Read instructions about Classic Workout 6 6 6 5 6 5.8 5 Start Classic Workout 6 6 6 4 5 5.4 6 Watch the "Wall Sit" exercise video (while doing Classic exercises) 6 5 1 1 6 3.8 7 Resume Classic Workout 5 6 1 1 6 3.8 8 Change each exercise period to 35 seconds 2 1 4 1 1 1.8 9 Read instructions about "Triceps Dips" (while doing Classic exercises) 5 6 1 1 5 3.6 10 Resume Classic workout 5 6 1 2 6 4 11 Turn on the tips about how doing the exercises when youre doing "Side Plank Right" exercise 1 2 1 1 1 1.2 12 Rate I feel (easy to exhausted) with 3 dots 3 6 2 4 1 3.2 13 Update weight to current date: 139 lbs 6 5 6 1 5 4.6 14 Check last workout series duration, time paused, repetitions, and exercises that you have paused during the series 4 6 6 1 6 4.6 15 Check Bio Mass Indicator measures (indicators) 5 6 5 1 6 4.6 Table XX: Task Difficulty Questionnaire Results Task Average Difficulty According to the average results the tasks 8 and 11 were rated as the most difficult ones to be performed during the usability test and they will also be object of improvements on the app. A post test questionnaire also was applied to get information about What are two things about the design that testers didn't like? and some of the relevant answers/opinions are stated below concerning some features/non-functional requirements: The videos not being in the app The way you edit the weight could be better I couldn't figure out how to scroll through exercises or do other options while doing them. The collection/display of stats section seemed confusing. Summary Of Proposed Solution The main goal of this project is to improve the application according to the observation during the usability test, which the proposed solution is based on the test and questionnaire results supported by the observation notes of the usability test team. For the 1st iteration of development the following features will be considered for the design of the wireframe and prototype to be improved: Editing weight, height and DOB (date of birth) will be available in the same component of the current state of the application Weight +, with label being changed to Enter to calculate BMI Videos are going to be hosted in the app, with new layout on the screen and not triggering YouTube videos anymore, that used to make the application swap undesirable. Turn on/off tips icon will be changed to another that its more intuitive to users while working out. Change exercises time period is currently available on Settings, and will still be, but another component link will allow users to change it while working out. Benefits Anticipated from Identified Drawbacks and Provided Solutions. Firstly, usability testing has been proven to increase revenue. The developer can get first hand information of what the user prefers in terms of design. Therefore, the developer can redesign the interface to suite the users needs. This gives the company an advantage to retain their customers and get recommendations through customer satisfaction. In the end, more the customers, translates into more revenue for the company(Sharon, 2016). Secondly, usability testing saves time and money. Knowing exactly what the customer requires, will cut down the time and cost that could have been used through an iteration of trial and error. The interface usability analysis gives the average optimal requirements of the application look and feel from different users. Hence the application can be developed by using guidelines directly from the users perspective(Jeffrey Rubin, Dana Chisnell, 20111). Thirdly, usability testing helps customers achieve their goals in the easiest and fastest way. All the user wants is to be able to navigate through the application with ease, understand it and own it. In the case of an application that requires repetitive tasks, the user should be able to complete the tasks efficiently using the fewest taps possible. Complex user interfaces tend to discourage the user and hence without the customer satisfied, the company is at a loss(Jeffrey Rubin, Dana Chisnell, 20111). Lastly, usability testing helps build company reputation. An efficient user interface would receive positive reviews from its customers and hence increase the applications ratings that would result to more downloads and more endorsements(Sharon, 2016). Impact of not Providing Solutions to Interface Usability Problems The biggest impact would be loss of customers to competitors. The competitors are just a google click away. Fixing the interface usability issues will not only ensure retention of customers but also addition of more new customers(Marcus, 2016). Moreover, negative reviews lead to poor rating of the application. Before downloading an application, many customers consider the rating of the application. A five-star rated application is highly likely to get more downloads than a three-star rated application. Less downloads will translate to less revenue. Additionally, not providing solutions to the usability problems would beat the logic of carrying out the usability test. The resources (time and money) consumed through this process could have been set aside to improve other departments of the company, such as marketing(Longoria, 2012). In conclusion, the user interface tests ensure that before the first roll out, the application has been tailored in the most effective way to meet the needs of the target market. Moreover, usability testing allows the company to get the general view of the customers, to the idea which has been made into an application. This helps to gauge the viability of the project in its environment. Therefore, it is needless to say that, interface usability testing is one of the critical processes of application development that should be handled with utmost priority. References Jeffrey Rubin, Dana Chisnell. (20111). Handbook of Usability Testing: How to Plan, Design, and Conduct Effective Tests. New Jersey: John Wiley Sons. Longoria, R. (2012). Designing Software for the Mobile Context: A Practitioners Guide. Berlin: Springer Science Business Media. Marcus, A. (2016). Design, User Experience, and Usability: Design Thinking and Methods: 5th International Conference, DUXU 2016, Held as Part of HCI International 2016, Toronto, Canada, July 1722, 2016, Proceedings, Part 1. Berlin: Springer. Sharon, T. (2016). Validating Product Ideas: Through Lean User Research. New York: Rosenfeld Media.